If you are considering taking your business online, internet marketing is definitely something you should look into. In this article, you will find what you need to start coming up with your own online marketing strategy.
Perhaps you have noticed that a lot of websites have links either at the top or bottom of every page. These type of links are known as 'site-wide' links. A site wide link can make your page more user-friendly by allowing easy access to the important pages within your site. This should be a sales page or product page that is designed to convince your visitors to invest in your product. Be sure to place your site-wide links in a menu that will allow visitors to quickly find your site's other pages. Add short descriptions of each page in your menu and appropriately organize them.
Meta tags, which are part of your HTML code, are critical in informing search engines about your site. While your visitors will not see or notice them, search engine spiders will be quickly assessing your site and content. Start with meta tags that speak volumes about your website by using relevant keywords. However, be careful not to over use meta tags. Get more exposure in search results by using different meta tags for each one of your pages.
The H tag is an HTML code that signifies headings. You would use this tag to mark a particular section of text as more important than the surrounding text. The most important tag,